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Revenue Management for Marketing

Customize This Course

In-person or virtual 

12 hours of content

Live Virtual Classroom

Six 1.5-hour sessions
Practice sets and office hours

Optimizing your revenue requires collaboration between the marketing and revenue management teams.


When marketing teams understand why revenue managers make their decisions, both teams become genuine partners working together to achieve hotel goals.

This course teaches marketing professionals the basics of revenue management. Lessons include the ways the two departments overlap, transient pricing basics, business evaluation, and displacement analysis. By the end of this course, you’ll be ready to partner with revenue management and increase your hotel’s profits and market share.

Who’s this course best for?

  • Sales, Marketing, and Event Management

Course Goals

As a result of this course, participants will understand:

  • The principles of revenue management

  • The ways marketing and revenue management complement each other

  • How transient and group prices are determined

  • The revenue management group evaluation process

  • How to conduct a displacement analysis


Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.

Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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