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Conducting a Price-Value Analysis

Customize This Course

In-person or virtual 

Half-day training

Live Virtual Classroom

Two 1.5 hour sessions
Office hours

Have a framework for evaluating your hotel’s pricing.


In this course, we discuss the customer’s perception of value, market segmentation, and how to identify appropriate competitors. You’ll then learn about the price-value analysis. This tool lets you determine your hotel’s market position based on comparing specific traits to your competitors.

In short, you’ll have what you need to say if your hotel’s prices are too high, too low, or just right.

Who’s this course best for?

  • Department Heads and Directors

  • Sales, Marketing, and Event Management

  • Managers and Front-Office Teams

Course Goals

As a result of this course, participants will understand:

  • How to explain the concept of value from the customer’s perspective

  • The conditions that determine the appropriate price for a hotel room

  • How to conduct a price-value analysis


Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.

Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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