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Course:

Interpreting Hotel
Benchmarking Data

Customize This Course

In-person or virtual 

Half-day training

Live Virtual Classroom

Two 1.5 hour sessions
Office hours

Benchmarking data is essential for hotel managers. 


Benchmarking reports contain a wealth of valuable information, but many hotel team members do not know how to read them. This course introduces the concepts of fair share, market share, and index. It provides a framework for understanding the primary tabs of the Weekly and Monthly benchmarking reports.

Who’s this course best for?

  • Department Heads and Directors

  • Sales, Marketing, and Event Management

  • Managers and Front-Office Teams

  • Prospective Revenue Managers

Course Goals

As a result of this course, participants will be able to:

  • Explain the concept of fair share, market share, and index

  • Analyze a Weekly and Monthly benchmarking report

  • Post a certificate of completion

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Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.


Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

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Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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