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How to Read STR® Reports

Customize This Course

In-person or virtual 

Half-day training

Live Virtual Classroom

Two 1.5 hour sessions
Office hours


2 hours self-paced

The STR® report is essential for hotel managers. 

It contains a wealth of valuable information, but many hotel team members do not know how to read it. This course introduces the concepts of fair share, market share, and index. It provides a framework for understanding the primary tabs of the Weekly and Monthly DaySTAR© reports.

Who’s this course best for?

  • Department Heads and Directors

  • Sales, Marketing, and Event Management

  • Managers and Front-Office Teams

  • Prospective Revenue Managers

Course Goals

As a result of this course, participants will be able to:

  • Explain the concept of fair share, market share, and index

  • Analyze a Weekly and Monthly DaySTAR© report

  • Post a certificate of completion


Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.

Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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