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Evaluating Group Business

Customize This Course

In-person or virtual 

6 hours of content

Live Virtual Classroom

Three 1.5-hour sessions
Practice sets and office hours

Should you say yes or no to the event organizer asking if you can accommodate her group?


Take this class and you’ll understand what to say when these opportunities come up. You’ll know what criteria revenue managers use to evaluate group business. And you’ll understand group pattern and rooms-to-space ratios and how to best choose dates and perform a displacement analysis.

Who’s this course best for?

  • Sales, Marketing, and Event Management

Course Goals

As a result of this course, participants will understand:

  • The criteria revenue managers use to evaluate group opportunities

  • How to evaluate various group opportunities

  • How to perform a displacement analysis


Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.

Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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