Consulting

Your hotel has big goals.

Let's make sure you achieve them.

Running a hotel means juggling sales targets, marketing campaigns, and guest satisfaction—all while trying to hit the bottom line. It can feel like everyone is working hard… but not always together. That’s where a clear revenue strategy changes everything.

When every department’s efforts roll up into one cohesive plan, you trade firefighting for focus and success grows the bottom line.

It doesn't have to be this way.

GAIN

staff buy-in for revenue management

IMPROVE

teamwork across departments

INCREASE

your hotel's profit and market share

You need a partner, not another consultant.

I've been in your shoes—starting in group sales, transitioning to revenue management, with a few other stops along the way – and navigating the friction between departments that should be working together.

After years of working with commercial strategy teams in diverse markets – domestically and abroad – I discovered that the missing piece isn't just education or better systems—it's creating the right framework where teams can genuinely collaborate.

Why leaders choose Zwibak

Holistic Approach

We don't just treat symptoms, we address the root causes of operational friction, looking at the entire commercial ecosystem rather than isolated departments.

Engaging Education

No more snooze-worthy training sessions. Our approach makes revenue management concepts accessible, actionable, and even (dare we say it) fun.

Sustainable Results

We do more than just implement quick fixes. We build frameworks that foster ongoing collaboration long after our engagement ends.

Meet Lynn Zwibak, CRME, CHDM, CHIA, CHE
Hospitality's Most Dynamic Advisor

Our founder, Lynn Zwibak, is on a mission to help commercial strategy teams collaborate better to maximize hotel performance.

Lynn Zwibak
Founder & CEO

Zwibak [ zwī-back ]

noun

revenue-management expert
professional teacher
rhymes with tie-back

More About Zwibak

Lynn Zwibak is on a mission to eliminate the friction between commercial strategy departments and other hotel disciplines.

She is a leading authority in hospitality revenue optimization, with a unique blend of experience in on-property revenue management and sales, professional and higher education, and strategic consulting.

Lynn has worked with hotels of all types and sizes in the United States, Africa, Asia, and Latin America, solving inter-departmental challenges and educating non-revenue managers on revenue management concepts.

She brings her infectious energy and insight to all challenges, using her engaging approach to foster collaboration. With an eye on the big picture, she smooths out the details to deliver results.

Lynn is the author of The Study Guide and exam for HSMAI's Certified Revenue Manager Analyst certification. She is an adjunct professor at Virginia Tech University and has been a guest speaker at universities around the world. Her global perspective, industry experience, and passion for solving problems make her the ideal choice to unleash your commercial strategy.

ZHS-zwibak-hospitality-solutions-revenue-management-training.jpeg

"Being new to Revenue Management, I had a lot of questions. Lynn was absolutely amazing. We had great conversations, she broke everything down into bite-sized pieces, which made it easy to absorb. She was not only a great resource for me but for our team as well. Thank you Lynn!"

Will Ellery, Revenue Manager, Independent Resort

Ready to transform your
commercial strategy?

Let's chat about your specific challenges. No stuffy presentations or
consultant-speak—just practical insights you can actually use.

Wondering
if this is
right for
your hotel?

We already have internal training programs.

Our approach complements your existing training by focusing specifically on interdepartmental alignment and collaboration—areas often overlooked in standard revenue management education.

We don't have the budget for consultants right now.

Consider the cost of maintaining the status quo: missed revenue opportunities, high staff turnover, and inefficient processes. Our clients typically see ROI within the first quarter through improved pricing strategies and team productivity.

Our challenges are unique to our property/brand.

That's exactly why our approach works. We don't offer one-size-fits-all solutions, but rather custom frameworks tailored to your specific organizational structure, market position, and business goals.