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Revenue Management 101

Now Enrolling!


Customize This Course

In-person or virtual 

12 hours of content

Registration Now Open!

Live Virtual Classroom

Tuesdays from 1:00-2:30 Eastern Time

From September 26 thru November 2

Revenue management is one of the most critical disciplines in the hotel industry. 


Done well, revenue management leads to increased profits and market share. So why aren’t more hotels benefiting from it?  

Successful revenue management requires understanding and support from other hotel departments, especially sales, marketing, front office, and the executive team.

This course covers the basic concepts of revenue management, enabling all team members to integrate these strategies into their work.

Who’s this course best for?

  • Department Heads and Directors

  • Managers and Front-Office Teams

  • Vendors and Partners

  • Prospective Revenue Managers

Course Goals

As a result of this course, participants will understand:

  • What revenue management is

  • The roles and responsibilities of revenue managers, and the benefit of revenue management for hotels

  • How to calculate the key performance indicators used to measure success

  • The purpose of the STR report and what it measures

  • The basics of forecasting and why hotels overbook

  • The various methods of inventory management

  • Hotel distribution methods and measurement


Why choose Zwibak?

Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.

Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.

Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak.

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