Course
Revenue Management 101
Revenue management is one of the most critical disciplines in the hotel industry.
Done well, revenue management leads to increased profits and market share. So why aren’t more hotels benefiting from it?
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Successful revenue management requires understanding and support from other hotel departments, especially sales, marketing, front office, and the executive team.
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This course covers the basic concepts of revenue management, enabling all team members to integrate these strategies into their work.
Who is this course for?
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Hotel Leaders, Directors, & Managers
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Sales, Marketing, & Front Office Teams
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Prospective Revenue Managers
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Vendors and Partners
​What you will learn
Not just these revenue management concepts:
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What is revenue management?​
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How do we know what to charge?​
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Restrictions, controls, and the deal with overbooking ​
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Distribution, aka ‘How Rooms Get Sold’​
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Why all the fuss about the STR® report, and what does it tell us?​
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Forecasting Basics: The Art & Science of Predicting the Future
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But also these practical skills:
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How to work better with your revenue manager​
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How to integrate what you learn into how you work​
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And much more you didn't know ( or were too afraid to ask)
What participants are saying
“The RM 101 course helped significantly in my job. It gave me a strong base to understand revenue management and confidence when discussing it with my partners.
Lynn was an amazing instructor.”
“This course prepared me to take on a larger role in revenue management and understand its implications for other departments, such as marketing, operations, and beyond!”
- Paul R. | Migis Hotel
- Maira M. | Expedia Group
Why learn with Zwibak|RM?
Our courses make it easy for people who hate math to learn revenue management and apply that knowledge to their jobs.
Hotels of all sizes and types from around the world count on Zwibak Revenue Management to help their teams succeed. We know the hotel industry and how to teach complex concepts quickly, easily, and practically.
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Enroll today and take the first step in maximizing your hotel's revenue. With small class sizes and an expert instructor, we're confident that you'll achieve your revenue goals with Zwibak|RM.