INCREASE
your hotel’s market share
IMPROVE
teamwork across departments
GAIN
staff buy-in for revenue management
Moving from silos to collaboration takes work.
Now that the hotel industry has moved away from siloed departments, you expect your team to work together. But that’s impossible when your sales or front-desk associates don’t understand your selling strategy.
Often, team members outside of the revenue-management department feel mystified by the hotel’s pricing and availability decisions. And that’s holding your hotel back.
Get the entire team on the same page.
Learn the meaning behind the numbers (skip the math!)
Worried you have to learn complex equations to understand revenue management? We developed these courses specifically to teach everyone–including team members who find spreadsheets or statistics daunting.
Learn on your schedule at your own pace.
We offer onsite consulting around the world, customized live courses provided in a virtual classroom, and prerecorded on-demand classes. Our clients are diverse. Our learning options are, too.
Learn to speak the same language.
These courses will help unify your team. Your associates, managers, and directors will work together better when they understand the rules guiding pricing and availability decisions.
Pick the courses that fit your needs.
Department Heads and Directors
Learn how to develop your strategies to align with revenue-management goals.
Select a Course
How to Read STR® Reports
Revenue Management 101
Conducting a Price-Value Analysis
Sales, Marketing, and Event Management
See immediate results when you connect your work to the revenue-management principles underpinning your hotel’s strategies.
Select a Course
Managers and Front-Office Teams
Learn how your actions impact your hotel's performance and have the tools to make more profitable decisions.
Select a Course
Vendors and Partners
Better understand your hotel partners' goals and challenges, and you’ll be able to offer them better products and solutions.
Select a Course
Prospective Revenue Managers
Considering a move into revenue-management? Learn everything you need to be successful in your role.
Select a Course
Not sure which course to start with?
Lynn Zwibak
Founder & Professor
Zwibak [ zwī-back ]
noun
-
revenue-management expert
-
professional teacher
-
rhymes with tie-back
A good teacher can change everything.
Our founder, Lynn Zwibak, has devoted her career to improving the hotel industry through education.
She started in hotel sales, before serving in revenue management, staff training, and process improvement. She’s seen the struggle that inevitably surfaces when departments, especially the sales and front offices, don't understand a hotel’s revenue-management strategies.
She’s on a mission to eliminate this struggle. She’s now a hotel-industry professor who turns complicated concepts into easy-to-understand lessons. She brings an infectious energy and passion for spreadsheets.
She’s taught on three continents, including lecturing at Temple University, Virginia Tech, and in the Philippines. Her global perspective, industry experience, and heart for teaching makes her the ideal revenue-management instructor for non-revenue managers.
"With infectious energy and a passion for teaching, Lynn has a unique ability to translate technical concepts for any skill level."
-Former Students
“Lynn has been great for our team in Kenya! With her help, we brought more dynamic selling strategies to the hotels, and now the entire team understands the importance of this! We even customized all our reporting to suit our needs better!"
Arjaa M. Shah, Deputy Corporate General Manager
Tribe Hotel & Trademark Hotel, Nairobi, Kenya
Choose your training option.
We know everyone has a different learning style, budget, team dynamics, and goals. We offer different training options to make sure you and your team have everything you need to succeed.
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Consulting tailored to your hotel’s team and location
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Customized courses
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Live virtual classrooms
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On-demand online courses
How does your hotel compare to the competition?
Find out how your rates and availability measure against your regional competition and you’ll be able to adjust your prices appropriately. Download our proprietary Price Value Analysis Tool today.
